Professional services sales are strongly correlated with client relationships. All company employees can contribute to strong relationships by learning how to have effective conversations. This course teaches employees to be comfortable and motivated to having conversations with active and intended clients to gain credibility, to fully understand the client's concerns, and synthesize what you learn to position you to be seen as the client's preferred choice. This course is particularly useful when the client is comprised of many persons who influence your ability to do business with them. This course involves active role playing, assessments, feedback and encouragement. This course will benefit all company employees.