Trainees will be educated to cutting edge marketing technology that is transforming the way companies market. At the completion of this workshop the trainees will have a firm understanding of the marketing tools, software and platforms available. They will be trained on how to setup and deploy a myriad of technology-driven campaigns designed for business growth that will benefit their company through new marketing and lead generation initiatives. This workshop is designed to help a senior management team understand the fundamentals of marketing technology primed for marketing efficiency, automation and lead generation. Delivered onsite and is a mix of hands on exercises and discussions of the material.