Trainees will be educated to the cutting edge design techniques, tools and crowd sourced communities they can leverage and begin utilizing right away. At the completion of this workshop the students will have a firm understanding of the components of a powerful brand, and also be able to build out a myriad of brand building assets when back at Corporate Headquarters. This workshop is designed to help a senior management team understand the fundamentals of corporate branding that underpin some of the world’s most well-loved organizations. This is a mix of class exercises and discussion, delivered onsite.