This course is the second of two courses designed to help organizations understand what customers really need and drives them to buy. When companies know this, selling and marketing becomes much easier. The second step in this process is to understand what customers value and what problems they need to solve.
This course focuses on tools and techniques to understand what customers value and how much it is worth to them. By following a structured process, business executives will gain insights to develop new products that customers want to buy. They will also learn how to breathe new life into existing products. Min: 4 people
38 Helen Road
Needham, MA 02492
[On-site at Employer Location]
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(The cost of this course is based on a flat fee, regardless of the number of employees attending the course)
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