Training Course Details

Course Name:

PRODUCT MARKETING PART 2: UNDERSTANDING WHAT CUSTOMERS VALUE – EXTERNAL VIEW

Course ID:

1112536

Provider Name:

Approved for:

Description:

This course teaches attendees how to understand through market research what customers really need and what drives them to buy. Taking this course students will learn tools and techniques to understand what customers value and how much it is worth to them. This will enable companies to develop products that customers want to buy. Instruction will be virtual or in person. There will lecture, workshops and role plays. Assignments will include creating an interview guide, practicing interviews and conducting interviews. Course will conclude with a presentation to senior leadership. Ideal audience for this course is product marketing, product management and marketing people.

Training Subtype:

Marketing Management

Location:

38 Helen Road

Needham, MA 02492

[On-site at Employer Location]

Program Results In:

-NA-

Course Length:

8 week(s)

Average No. of Hours/Week:

6 Hrs

On-line Course Schedule:

Cost/Student:

Includes:

$6,000.00

Tuition

Flat Rate Course:

(The cost of this course is based on a flat fee, regardless of the number of employees attending the course)

Performance Summary

Program Year (Most Recent):

2016

Number of Program Participants:

Participant Completion :

0 0%

Number of Educational Outcomes:

0 0%