Instructors will guide your company through a process of in-depth internal and external research to reveal a better understanding of your company’s brand in the marketplace, related present marketing efforts, sales channels and target audiences. This training will then examine the results of the internal and external research, create a marketing asset review and marketing tactics focused on training the management team, and/or other in-house personnel to develop and execute a marketing strategy. This training will focus on developing the ability of your management team to have a better understanding of your present marketing efforts and the positioning of your company’s brand in the marketplace.
