In Marketing Plan Implementation II, trainees will learn skills and utilization of specific tools needed to implement a strategic marketing plan. Trainees will learn a propriety method for development of holistic marketing campaigns, leveraging multiple channels and tactics (Paid Search, Content Marketing, Email, social media) and tracking skills to strengthen media placements, email campaigns and Search Engine Optimization. Trainees will learn how to develop and refine their ability to examine and analyze marketing activities for effectiveness. This course is delivered both onsite and virtually, and is best suited for upper management, account executives and marketing managers.