A major obstacle in accelerating sales is that customers are risk averse. They would prefer to stick with the status quo rather than take the risk of working with a vendor. Promoting previous customer successes can be a powerful way to reduce the perceived risk in the eyes of future customers.
In the course we will cover the basics of leveraging satisfied customers for joint marketing purposes. In addition, sample topics will include:
•Selecting which customers would make good candidates for a joint marketing program
•Defining components of joint marketing program
•Approaching the customers about participating
•Customizing the program to meet customers'
•Understanding customers approval processes
38 Helen Road
Needham, MA 02492
[On-site at Employer Location]
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For assistance, you may contact the MassHire TrainingPro Help Desk at 617-626-5003.