Course objectives focus on technology and process requirements of an SMB in its efforts to build out a brand presence and an effective lead development program to expand and grow revenue. It teaches best practices in the areas of website design, lead generation, marketing automation and CRM implementation as developed by industry leaders. Industry Best Practices are reinforced through interactive presentations (virtual and live), hands-on workshops and the use of currently available technology. Assignments will include building real world outreach & promotional campaigns using existing company infrastructure and free tools available on the internet. This material teaches SMB organizations marketing and business development fundamentals.