Word L3 Marketing Applications: Direct mail and email is still an effective marketing tactic. Research shows email typically receives response rates of about 0.12%, while direct mail gets 4.4% average response rate. Understanding how mail merge services work is key to direct mailing success. Mail merge is used for letters, envelopes, labels, postcards, etc. Mail merge templates include custom colors, graphics, & typography. Discussion of list management to encourage efficiencies in response rates. Pre-requisite – Level 2 word. The course is offered virtually, and, with logistics permitting, in person. Courses are instructor led with students encouraged to bring practical workplace situations to class as learning examples.
