Marketing Optimization training is designed to analyze and optimize the sales and marketing funnel. Students learn how to baseline current customer performance and identify areas of improvement. Topics covered are how to use data to drive your marketing operations. How to segment your customer base. How to model the buyers who pay more for your services than others. The class is taught virtually through video conferencing. Students are assigned data sets to analyze from Salesforce and Hubspot. The skills learned in this course is designed to help sales and marketing professionals improve performance and reporting skills. Students also improve their use of Microsoft Office, Hubspot and Salesforce skills.
