Training Course Details

Course Name:

BUILD YOUR BRAND STRATEGY

Course ID:

1133311

Provider Name:

Approved for:

Description:

In this training, leadership teams will learn how to articulate a brand strategy for the first time. We will cover branding best practices, intangible brand values, a brand touchpoint matrix, and selecting success metrics. Participants learn through virtual presentations; assignments consist of (a) a self-evaluation, (b) working in teams to select the most relevant brand intangibles for your company, (c) completing an prioritization analysis, and (d) constructing an action plan. This training will increase the participants ability to prioritize their company’s marketing activities and will teach them how to build a strategic brand action plan. The ideal audience for this course is leaders of family-owned or second-stage companies.

Training Subtype:

Marketing Management

Location:

734 Longmeadow Street

Longmeadow, MA 01106

[On-site at Employer Location]

Program Results In:

-NA-

Course Length:

2 week(s)

Average No. of Hours/Week:

6 Hrs

On-line Course Schedule:

http://sixpointcreative.com

Cost/Student:

Includes:

$6,800.00

Tuition

Flat Rate Course:

(The cost of this course is based on a flat fee, regardless of the number of employees attending the course)

Yes

Performance Summary

Program Year (Most Recent):

2020

Number of Program Participants:

Participant Completion :

0 0%

Number of Educational Outcomes:

0 0%