In this course, students will learn how to be more proactive in providing exceptional customer service, learn the key elements of what constitutes exceptional customer service, understand the lifetime value of their customer, and learn how to improve their customer experience. The students will learn through in person lectures; there will be small group activities to map out their customer experience and identify areas of improvements. Taking this course will improve employee’s customer engagement, provide them with a process to proactively address their customers’ needs, and increase their customer satisfaction. The ideal audience for this course are customer facing employees, their managers, business owners, and interested professionals.