Social media is an essential marketing tool for businesses and non profits. Social media knowledge and a strategy are essential for all organizations and non profits to drive business objectives and goals whether they are looking to hire an outside marketing consultant, develop their marketing teams, or implement their own marketing and engagement programs. Students will be analyzing and updating their own social media presence during the training. As the group reviews the multiple platforms they will begin determining which options are the best fit for their organization. The instructor will then help participants step by step in creating their own social media plan. This training is provided in person or virtual.