In this course, participants will learn about menu psychology and will explore several effective menu design techniques that will help them improve how they name and describe menu items and organize and highlight them to showcase their most profitable, best-selling dishes. The participants will learn through in-person lectures and group activities. Taking this course will improve the participants understanding of menu design techniques and will enable them to design a restaurant menu that is concise, well-organized and thoughtfully laid out. The ideal audience for this course are restaurant owners, managers, cooks, and interested professionals.