In this course you will learn how to generate new business by critically evaluating, developing, and implementing strategies to market products or services. You will attain competitive research and marketing audit skills, examine ways to strengthen marketing assets like website, sales literature, social media, email templates; learn how to craft a well thought out lead generation strategy; develop a marketing metric dashboard comprising Key Performance Indicators to measure; quantify deployed initiatives. Strategy training includes branding, lead generation and tracking. Marketing sub-topics include SEO, PPC, Account Based Marketing, Email Marketing and Social Media Marketing. Audience: Sales/Marketing Professionals. Remote Zoom Training