On-site training is for managers and employees who interact directly with customers to find solutions and develop business connections. This training emphasizes the importance of effective cross-selling. Subjects include earning trust for lasting business relationships, the importance of follow-up, understanding lifetime value, how to identify opportunities for continued growth, and touches on becoming "referrable." Cross-selling ultimately increases market share for service focused businesses and is essential to organic growth of the customer base. Training utilizes case studies, individual self-assessments, planning simulations, demonstrations, group break-outs and brainstorms.
