In this course participants will learn about B2B Sales through cold lead generation via email marketing and LinkedIn. The training will cover the importance of lead nurturing to turn cold leads into sales, key strategies for nurturing leads, and showing you what you need to do to make LinkedIn deliver more clients to you. Participants will learn through lectures and in-class activities. Taking this course will increase the participants ability to improve their profile page, find and connect with target customers, understand the type of content they need to be producing, to build rapport and relationships and finally take the relationship to the next level and make the sell. The ideal audience for this course is sales staff and managers.
