Having a compelling offer is the foundation of your marketing strategy. A business without a compelling offer at its foundation is like a house made of sticks. It will always be beaten by the business built with the bricks of a compelling offer. As we whip through our workdays, we often miss this fundamental building block. This course forces you to stop and think. Not only will you learn the formula for crafting a compelling offer, you will also learn several proven tactics to use for your business. Essential learning for business owners, sales, and marketing professionals. This instructor-led course can be taken virtually over Zoom, or, at the employer location on-site for a group of co-workers.