In this course, participants will be equipped with essential knowledge and practical strategies for offline marketing. While online marketing has gained much traction, offline marketing remains a crucial component of a well-rounded marketing strategy. This course will provide participants with techniques to leverage offline channels and reach their target audience. The participants will learn through in-person lectures and group activities. Taking this course will improve the participants’ understanding of the various aspects of offline marketing, including print advertising, direct mail, events, public relations, and outdoor advertising. The ideal audience for this course is administration staff, managers, and interested professionals.
