In this course, participants will discover the power of grassroots marketing and how it can help their business thrive. This training focuses on providing participants with strategies to engage with local communities, build genuine connections, and leverage word-of-mouth marketing to create a strong foundation for their brand. The participants will learn through in-person lectures and group activities. Taking this course will improve the participants’ understanding of the various aspects of grassroots marketing, including community relationship building, harnessing the power of word-of-mouth marketing, and guerrilla marketing tactics. The ideal audience for this course is administration staff, managers, and interested professionals.